Herold Meander Agriculture, Agro-Processing and Agritourism

Name and background of
applicant / developer
Herold Meander (Pty) Ltd, a 100% black-owned and Level 1 B-BBEE compliant entity, is the largest black commercial honeybush farmer in the Western Cape. It is a registered member of the N12 Treasure Route (an initiative of the Department of Tourism), Outeniqua Tourism Association, George, Oudtshoorn and De Rust Tourism, and is registered with Route 62.
Core focus sector Agriculture, Agro-processing & Agritourism
Total project investment ZAR70 million via phased
implementation process
Sources of funding Public, private or donor funding
Possible incentives available It is a compliant private farming development situated in a hops-dominated farming area with competitive leases and government blended financing development options.
Project status Received Operation Phakisa Phase 1 approval for the proposed Aquaculture and Aquaponics project. Its Integrated Water Use License Application (IWULA) has been approved by the Department of Human Settlements, Water and Sanitation. Heritage and environmental approvals have been obtained. The town planning application was submitted to George Municipality to establish all the development rights.
The Department of Environment, Forestry and Fisheries will facilitate the negotiations of a BioTrade Access Benefit Sharing agreement with the Indigenous Knowledge Holders as per the Kyoto Protocol. By the end of May 2020, they would have established 20ha of honeybush tea (max 30ha) and 15ha of proteas.
Partnerships Herold Meander’s farming initiatives are supported by the Western Cape Department of Agriculture via the Comprehensive Agricultural Support Programme (CASP), the Department of Trade and Industry (DTI – Exports and Marketing) and the Agricultural Research Council (ARC).
Full contact details of project lead Theo Adams, +27 44 873 5333;
Potential jobs created Currently, 25 permanent and 10 temporary jobs have been created.

Herold is a secluded little rural settlement that is culturally and historically significant and has the potential to establish sustainable rural livelihoods in a picturesque little tourism village situated on a working farm. The Herold area is situated halfway between George and Oudtshoorn and can be accessed via the scenic, unaltered and historic Montagu Pass or via Route 62. It is situated within the Cape Floral Region that is a UNESCO World Heritage Site as well as within the Garden Route UNESCO-declared Biosphere Reserve.

Herold Meander proposes to develop portions of land in Herold that are suitable for honeybush tea, proteas, essential oils, aquaculture and aquaponics and agro-processing.

The following agro-processing facilities are being planned subject to all approvals:

  • Honeybush tea processing facility – options to export to Germany, etc. This will also be the first black-owned honeybush tea processing facility
    in the Western Cape. Funding applications will be submitted to DTI (Agro-processing), AgriBEE and LandBank.
  • Proteas processing facility – options to export to the Netherlands.
  • Funding applications will be submitted to DTI, AgriBEE and LandBank.
  • Aquaculture and Aquaponics.
  • Funding applications will be submitted to DTI (ADEP) and LandBank.

Herold Meander is in the process to establish the following agri-tourism attractions:

  • Moertjiesklip Farm Stall and Coffee Shop
  • Hats, formal dresses factory and wedding venue
  • Spinning and weaving
  • Pottery and painting
  • Camping facilities
  • Touch farming, nursery and other entertainment
  • Microbrewery and essential oil facilities.
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